For DTC
Clicks tell you where they went. We tell you how they felt along the way.
Every ad, product page, checkout, unbox, return, and review gets scored across 53 emotions. Read the full arc of a purchase, not just the last click.
Emotional arc per visit
See where excitement turns to doubt, from ad click to checkout.
Returns, but with the why
Disappointment, embarrassment, and anger each point to a different fix.
What makes them buy again
Find the emotional signature of repeat customers, then chase its lookalike.
The quiet problem
Ad CTR is up. Checkout is down. Something is breaking between the promise and the purchase.
How it works
01
Ingest ad copy, product reviews, checkout forms, returns, and support chats
02
Score every touchpoint across 53 emotions, for every customer
03
Find the exact step where positive feeling drops off
04
Feed winning emotional signatures into creative, product, and lifecycle